Wednesday, January 29, 2014

Consistent, Decisive And Unswerving Corporate Writing

By Serena Price


Consideration of several factors may assist you now, as you continue to build on and apply the skills to your corporate writing. Many writers have argued that in recent years, in further and higher professional writing, there has been an emphasis on the development of particular skills, focusing on the development of competence excellence.

Research studies can provide good sources of evidence but they still need to be appraised individually. Be wary of a single piece of research evidence that makes a claim about practice. Consider a jigsaw where you only have one bit of the picture; sometimes you cannot tell what the whole view will be. Instead, it is better to search more broadly for more studies or to locate a systematic review that has already been carried out.

Bad choices about professional practice are likely to be made which can have a deep impact on patients and clients. This in turn can have a major impact on both your practice and academic work. Critical thinking in writing and practice is a vital skill that all professionals need to acquire from the very start of their practice experience and in their work.

Furthermore, your ability to be critical will be assessed and this is a substantial component in almost all marking criteria for those studying for a professional eligibility in health and social care. In fact, being critical is probably the key element of all higher education courses. It is important to note that this is crucial in relation to both your academic studies and your professional practice.

Sometimes you can access academic journal articles on the internet from a simple search using a search engine such as Google or Yahoo. Discussion between professionals about information or research that has been critically appraised is likely to be helpful. However, it is not always the case that information will be critically appraised by practitioners.

For example, if you are making a claim about how to manage a particular condition or situation effectively, citing facts will give you a much stronger case than if you cite some opinion. You then need to let your reader know that the suggestions you have cited are examined rather than basic opinion.

However, newspapers may provide useful background information. They might lead you to a controversial quotation to start your assignment or to get people thinking in a discussion. Potential clients might refer you to a research study, giving a snippet of information but not the full reference for the study, making it harder but possible to track it down.

Link to relevant research, theory and policy, demonstrating your skills of decisive analysis and appraisal as you do so. Be prepared to invite questions from the audience, using them as an opportunity to demonstrate your skills of critical appraisal further. Link corporate writing to relevant theory and research, and link the questions back to your focus.




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