Friday, April 18, 2014

Discover The Benefits Of Brochure Printing That Is Eco Friendly

By Essie Osborn


Brochures are promotional materials, which can help your business grow its sales margins and enhance its brand awareness campaigns. These print materials will be produced time and again as part of the marketing and advertising strategy. However, it is important you consider using a brochure printing that is eco friendly in order to cut down on costs as well as contribute to environmental care.

The traditional methods of print press use inks that contain chemical substances. However, the modern and eco-conscious methods use dry powder toner or inks derived from non toxic materials like soy. Using lithographic forms of printing is not only costly but also contributes to wastage and harms the environment.

Using digital printing method offers environmentally friendly process, which lowers wastage and reduces harmful chemicals as well as pollutants. Your business can start contributing towards environmental care by using practices, which reduce waste. By optimizing the print productions of marketing materials such as brochures, leaflets, booklets, business cards, banner, and posters, the businesses are able to save resources.

Digital prints are designed to eliminate errors in printed materials. When you design promotional materials, you may discover you made some mistakes. Although you may decide to turn a blind eye on your prints that have errors, they do not present a good image for your business. You need to produce brochures, which are flawless by using digital printing techniques.

The offset printer machines can be fast but then again, they may not produce very quality prints. You may have the first printouts being of good quality but the last ones can be faded. In addition, the lithographs can exhibit many errors in the prints. The prints may be out of margin meaning some text or image may not be seen.

Much of the materials go waste because the methods are not conservative. Instead of relying on those outdated methods, businesses could choose the sustainable techniques. In digital prints, the whole process is done from a computer right from the designing to the actual print stage. This means if there are errors, they can easily be corrected before the process advances.

Going green with the environmentally conscious methods of prints allows you to save money. The mistakes made in lithographic prints could require you to start the whole process of designing your brochures from the scratch. If you had already made some printouts, they only go waste. By starting the process again, you are waiting time and resources like ink and paper.

Consumers want to deal with companies that are eco-friendly, and this is one way in which businesses can grow their clientele base. Using print methods that create value in your printouts can help enhance your business. Green printing is a step towards the right direction and businesses should embrace these techniques.




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1 comment:

  1. I’ve had my share of less than appealing print jobs, so it’ll come as no surprise that I was being more than a little picky when I had to select somewhere to print some brochures for my business after relocating to Fort Lauderdale FL. A friend suggested I try a local printer, PCA Delta. The brochures were great. Now I use them whenever I have stuff to print. If you need printing done, I highly recommend you give them a try. Check them out at http://www.pcadeltaprinting.com/

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