Monday, April 14, 2014

Choose Brochure Printing That Is Eco Friendly

By Anita Ortega


There are many printers today who are opting to use environmentally friendly equipment, paper and ink. The change from an industrial process to one which is more computerized has already reduced some of the detrimental effects associated with the traditional printing process. Brochure printing that is eco friendly is an option to consider if you want to reduce the carbon footprint of your business.

Brochures may be designed in-house by businesses and then printed or businesses may make use of the design services offered by printers. It often helps to have the input of an experienced graphic designer when it comes to color and other details such as the type of folds to be used. The most impact often comes from the smallest details.

When choosing a printer, it is worthwhile choosing one that has environmental certification. There is a variety of equipment used and the presses, folding machines and so on all offering multiple choices for final presentation. You need to choose a printer who has the right equipment to deliver what you require. You should not have to suffer inferior quality when using environmentally friendly materials and processes.

Browsing online websites offers a way of comparing services and prices offered in order to make the best selection. A complete service is offered from quotation to receiving of the completed product. If your design is done by an online company, you are furnished with a proof for signing before any printing takes place. In-house mailing services are even offered as part of the deal by some companies.

Once you have chosen a printer, you will need to decide on what paper to use. The recycled paper being produced today is of much better quality than in the past. Most printers offer a variety of papers made up of varying percentages of consumer waste. Some are glossy, offering good resolution and sharp imagery. Others are uncoated and made of 100 percent post consumer waste which may offer just the right texture for the ultimate recycled look.

Inks are made using a liquid base, and then adding a pigment and a bonding agent. The base used to be petroleum but many printers are now turning to vegetable-based products. These vegetable-based inks are derived from renewable sources and there are no toxic volatile oils released during their use. Products are easy to clean and can even be re-used.

There are added costs to printers when they decide to go green. Certification is just one of these costs. They often purchase the latest equipment designed to minimize hazardous waste and use environmentally friendly materials. This meant that prices have been higher. However, they are becoming increasingly competitive as time goes on. Many companies are prepared to pay slightly higher costs to reduce their carbon footprint.

Choosing to have brochures printed by an environmentally friendly printer means that you can make your contribution to the green effort and market your business effectively at the same time. There is no reason to sacrifice quality to do so if the right printer is chosen. Recycled paper and vegetable-based inks are no longer inferior to conventional materials. You can expect the best and your current and prospective customers are sure to be impressed.




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