Believe it or not, article marketing really does dominate the landscape for start-up web businesses. Of course, the huge businesses out there do not need to put so much effort into pushing content, but the smaller guys are able to build bigger businesses by pushing content. Read about a few great ways you can improve your campaign.
If you are going to spin your articles, use humans, not software. Article spinning software often generates ridiculous results and cause web surfers to just shrug and click away. Human spinners, on the other hand, are not only better at rewriting content to avoid search engine duplicate content penalties, they can also generate rewrites that have slightly different tones, one or more of which may drive more conversions than the others (you can find this out by A/B testing spins against each other).
Avoid using "marketing language" within the article itself. Articles should focus on some aspect of your market in general rather than directly pitching a product or service. The place to get your marketing in is in your short call to action at the end of the article. If the content of the main article is congruent with the call to action, the reader is more likely to buy.
Employ an RSS feed in your article marketing strategy. RSS is a way to automate content distribution. An RSS feed delivers your content (i.e. articles) to subscribers as soon as you post it. RSS is an ethical opt-in system that does not constitute spam, because users have subscribe explicitly and remain capable of opting out at any time. Whenever you post a new article, be sure that it contains pertinent links to some of your other articles. By doing this, you will get more of your articles read and give your product or service more exposure. This sort of self-promotion, is one of the main advantages of article marketing.
As your article marketing resources expand, make sure that your articles are extensively cross-referenced to each other. Do not make links between articles just for the sake of linking, but try to take advantage of every reasonable possibility where one article would support another. A well cross-referenced web of article links will boost your readership significantly. Even if you're outsourcing the writing of your site, make sure that you always come across as personal and as original as possible. A good way to go about this, is to write your own page and then send it to a professional for the final touches.
Consider paying others to do your article marketing once you're off to a good start. This makes it possible to market in volume. Services like Amazon Mechanical Turk make it easy to commission thousands of high quality articles and have them done within a matter of days. Just remember to pre-qualify your workers, or else you'll be drowned in spam. Use SEO keywords in your articles. Sometimes people who search for a certain term are more likely to buy what you're selling. Don't overdo it, though. If you stuff your article with keywords, it will read unnaturally to humans and search engine spiders will penalize it as potential spam.
Be very personable when you write for your readers. It isn't always necessary that you use words like "I" or "me". But, you do want to come across to your readers as a real person. You need to take extra care to ensure that your readers understand that you aren't just some company looking to profit. You are, but they need to see you in a softer light.
Now that you've read some of these great article marketing tips, you can clearly see why this method tops the list of great marketing approaches. Content is the undisputed king of the internet, and knowing how to handle content via articles to drive traffic is an invaluable tool. Apply what you've learned above and success can be yours.
If you are going to spin your articles, use humans, not software. Article spinning software often generates ridiculous results and cause web surfers to just shrug and click away. Human spinners, on the other hand, are not only better at rewriting content to avoid search engine duplicate content penalties, they can also generate rewrites that have slightly different tones, one or more of which may drive more conversions than the others (you can find this out by A/B testing spins against each other).
Avoid using "marketing language" within the article itself. Articles should focus on some aspect of your market in general rather than directly pitching a product or service. The place to get your marketing in is in your short call to action at the end of the article. If the content of the main article is congruent with the call to action, the reader is more likely to buy.
Employ an RSS feed in your article marketing strategy. RSS is a way to automate content distribution. An RSS feed delivers your content (i.e. articles) to subscribers as soon as you post it. RSS is an ethical opt-in system that does not constitute spam, because users have subscribe explicitly and remain capable of opting out at any time. Whenever you post a new article, be sure that it contains pertinent links to some of your other articles. By doing this, you will get more of your articles read and give your product or service more exposure. This sort of self-promotion, is one of the main advantages of article marketing.
As your article marketing resources expand, make sure that your articles are extensively cross-referenced to each other. Do not make links between articles just for the sake of linking, but try to take advantage of every reasonable possibility where one article would support another. A well cross-referenced web of article links will boost your readership significantly. Even if you're outsourcing the writing of your site, make sure that you always come across as personal and as original as possible. A good way to go about this, is to write your own page and then send it to a professional for the final touches.
Consider paying others to do your article marketing once you're off to a good start. This makes it possible to market in volume. Services like Amazon Mechanical Turk make it easy to commission thousands of high quality articles and have them done within a matter of days. Just remember to pre-qualify your workers, or else you'll be drowned in spam. Use SEO keywords in your articles. Sometimes people who search for a certain term are more likely to buy what you're selling. Don't overdo it, though. If you stuff your article with keywords, it will read unnaturally to humans and search engine spiders will penalize it as potential spam.
Be very personable when you write for your readers. It isn't always necessary that you use words like "I" or "me". But, you do want to come across to your readers as a real person. You need to take extra care to ensure that your readers understand that you aren't just some company looking to profit. You are, but they need to see you in a softer light.
Now that you've read some of these great article marketing tips, you can clearly see why this method tops the list of great marketing approaches. Content is the undisputed king of the internet, and knowing how to handle content via articles to drive traffic is an invaluable tool. Apply what you've learned above and success can be yours.
About the Author:
Savannah Blimka writes many reports on her blogs concerning the right way to do effective Article Marketing with Content Ferret Jonathan Leger to raise targeted traffic. She will guide you the instructions how to obtain Content Ferret WSO.
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