Writing copy for business websites and blogs can be a good way to earn an income from the convenience of your bedroom or kitchen table. If you're already writing professionally and want to expand your client base, you should consider marketing yourself as a natural health copywriter. Since you are already used to writing, your next step in interesting this segment of the marketplace is to learn what motivates its believers.
You have to learn as much as possible about these consumers. You will have to do some research into the demographics that fit them. You may find that different age groups are both drawn to healthy lifestyles, but for different reasons.
You should check out blogs where users are describing the health regimens they follow and what benefits they believe they get from those regimens. If you have a client in this field, it's possible that some research has already been done in the form of surveys. If your client is willing to share the information, you will be ahead of the game.
The copy you write should read like a conversation. You do not want to sound like a preacher or college instructor. Writing copy is one of the times you can forget about the formal sentence structure you were taught in your high school English class. Grammar can't be discarded, but can you write in your own unique style.
You need to know how the target audience thinks. You must understand what concerns them. In order to solve their problems, you've got to know what they are. The solution to those problems will be the product you are writing about of course. The job you have is to convince them why the product solves their problems, how it will make their lives better, and why they need to act now.
Good headlines are one of the main keys to successful copy writing. This is where you need to spend a lot of your time. You should experiment with a number of headlines before you settle on anything. The headline is what will determine whether or not the consumer will read the text. It won't matter how great the product is if your headline doesn't stop the reader in his tracks and convince him to read further.
After the headline, the first sentence is next in copy writing importance. You have already pulled the reader in with the headline, you don't want to lose him with a long winded, convoluted introduction. Keep it simple and give the reader solid information. This sentence needs to tell the reader that you're going to solve his problems. The following sentences have to tell him how you are going to do that.
If you're writing copy about something like supplements, the reader is going to expect proof of your claims. It's great to have testimonials, but that is not enough. You are going to need scientific evidence to back up your claims. To get the consumer enthusiastic enough to buy, you must be specific about the benefits the products offer.
You have to learn as much as possible about these consumers. You will have to do some research into the demographics that fit them. You may find that different age groups are both drawn to healthy lifestyles, but for different reasons.
You should check out blogs where users are describing the health regimens they follow and what benefits they believe they get from those regimens. If you have a client in this field, it's possible that some research has already been done in the form of surveys. If your client is willing to share the information, you will be ahead of the game.
The copy you write should read like a conversation. You do not want to sound like a preacher or college instructor. Writing copy is one of the times you can forget about the formal sentence structure you were taught in your high school English class. Grammar can't be discarded, but can you write in your own unique style.
You need to know how the target audience thinks. You must understand what concerns them. In order to solve their problems, you've got to know what they are. The solution to those problems will be the product you are writing about of course. The job you have is to convince them why the product solves their problems, how it will make their lives better, and why they need to act now.
Good headlines are one of the main keys to successful copy writing. This is where you need to spend a lot of your time. You should experiment with a number of headlines before you settle on anything. The headline is what will determine whether or not the consumer will read the text. It won't matter how great the product is if your headline doesn't stop the reader in his tracks and convince him to read further.
After the headline, the first sentence is next in copy writing importance. You have already pulled the reader in with the headline, you don't want to lose him with a long winded, convoluted introduction. Keep it simple and give the reader solid information. This sentence needs to tell the reader that you're going to solve his problems. The following sentences have to tell him how you are going to do that.
If you're writing copy about something like supplements, the reader is going to expect proof of your claims. It's great to have testimonials, but that is not enough. You are going to need scientific evidence to back up your claims. To get the consumer enthusiastic enough to buy, you must be specific about the benefits the products offer.
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