Sunday, July 10, 2016

How To Choose An Option For Brochure Printing That Is Eco Friendly

By Christopher Bailey


As you plan on setting up your business think of ways in which you can reduce its negative impact on the environment as much as possible. If you have a pre-existing one, there are a number of adjustments which can be made to achieve the same. Bear in mind customers are now favoring products causing the least environmental damage. Brochure printing that is eco friendly can be achieved in a number of ways.

One of the most important areas you need to consider is the type of ink being used in your firm. The traditional types are derived from petroleum products. The problem with these types is that when they are exposed to the atmosphere, they result in the formation of smog which in turn reduces visibility and is also a known trigger for asthmatic attacks. Soy-based alternative inks are a way better option.

Two types of paper are available to you: virgin paper and recycled paper. Virgin paper is that which is being used for the very first time. Its use means more trees have to be cut. Recycled paper, on the other hand, is that which is being re-used. Modern technology has made it possible to produce quality print-outs even with this kind of paper. The associated benefits include environmental conservation and lower costs of production.

Water should be recycled as much as possible. Efficiently run firms have been shown to recycle as much as 65% of the water they receive in the first cycle of printing. The economic benefits associated with this process are tremendous. Ensure also the effluent released into the environment is well treated to avoid destabilizing the water ecosystem.

Petroleum based energy sources are among the leading causes of emissions into the environment. A suitable printing firm should ensure the energy used is kept at the minimum. Whenever possible the petroleum based sources should be replaced by renewable sources such as wind and solar energy. Re-evaluate your equipment regularly to ensure that you get the maximum output for every unit of electricity used.

Two main types of printers exist in the market: the analogue and the digital printers. The former has been in existence for some time now. It is associated with lower printing costs but costs associated with other technical aspects such as printing plates often increase the final costs significantly. The quality of prints is inferior to that of digital printers. The analogue printer has also been shown to be less energy efficient.

The design of the brochure will also determine as to whether you will make your contribution towards environmental conservation or not. Stick to the main message and provide references elsewhere for those who would like more information. This will ensure you use as little paper as possible. Apart from helping in conservation of the environment, this will also help cut down on production costs.

The implementation of a brochure printing process that is sustainable involves all the areas of the supply chain. This ranges from the supplier to the end consumer and any other intermediaries. The objective should be to reduce wastage along this chain and to minimize environmental degradation.




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