There has always been a theory on the mass media being able to manipulate people particularly television shows that people watch everyday. Now in every TV show that is out there, there is actually said to be a secret manipulator hidden in television show that would actually garner a lot of views so that a particular show will stay on the air. This would include all kinds of shows like reality shows, series, and other kinds of things that one can watch on TV.
Now Herbert Kugman has stated that more often than not, a person who watches TV will be using his right brain and not much of his left brain. Now just a recap of the brain hemispheres, the left hemisphere houses the logical reasoning functions while the right brain houses the emotional response functions. So when a person would be using his right brain, then obviously he will be creating a number of emotional reactions.
Of course this makes perfect sense because those who would want to watch TV will not want to think too much about what they watch and would just want to relax. So when one would go into TV mode, then the brain is already programmed to turn from left hemisphere to the right hemisphere. Now knowing this, it can actually be inferred that people who would watch TV will have emotional responses evoked from what they watch which actually appeals to them.
Now to dig deeper into this subject, it is good to take a look at how the media actually targets certain groups or clusters of people. They do this by means of target segmentation wherein they would target the preferences of a specific group of people by making use of demographics and behavioral patterns. This is the very reason why there are so many genres of shows.
Now the whole purpose of a show is to make sure that there are a lot of viewers who are actually following it. Now with this in mind, one may ask himself how come there are shows that are so addictive. Now this would actually be because of the script that was written for the show because no one will watch something that has a bad plot or story line.
The writer is the core of the entire plot as well as the dialogues that would happen among the characters. The manipulator behind the shows is the one who writes the script of the shows because he may be the one who would actually inject the subliminal messages that the right brain of the viewers would respond to. The director will then present the work of the writer in a way that can catch the attention of the viewers.
The same would go for reality television shows as well. Usually people would be addicted to these shows because it shows how ordinary people can become famous overnight. This is something that definitely appeals to majority of people.
If one would really take a look at shows these days, they target what the viewers aspire in their lives. The goal of the directors is to make sure that people can relate and immerse themselves in the TV program. This is how they manipulate the viewers.
Now Herbert Kugman has stated that more often than not, a person who watches TV will be using his right brain and not much of his left brain. Now just a recap of the brain hemispheres, the left hemisphere houses the logical reasoning functions while the right brain houses the emotional response functions. So when a person would be using his right brain, then obviously he will be creating a number of emotional reactions.
Of course this makes perfect sense because those who would want to watch TV will not want to think too much about what they watch and would just want to relax. So when one would go into TV mode, then the brain is already programmed to turn from left hemisphere to the right hemisphere. Now knowing this, it can actually be inferred that people who would watch TV will have emotional responses evoked from what they watch which actually appeals to them.
Now to dig deeper into this subject, it is good to take a look at how the media actually targets certain groups or clusters of people. They do this by means of target segmentation wherein they would target the preferences of a specific group of people by making use of demographics and behavioral patterns. This is the very reason why there are so many genres of shows.
Now the whole purpose of a show is to make sure that there are a lot of viewers who are actually following it. Now with this in mind, one may ask himself how come there are shows that are so addictive. Now this would actually be because of the script that was written for the show because no one will watch something that has a bad plot or story line.
The writer is the core of the entire plot as well as the dialogues that would happen among the characters. The manipulator behind the shows is the one who writes the script of the shows because he may be the one who would actually inject the subliminal messages that the right brain of the viewers would respond to. The director will then present the work of the writer in a way that can catch the attention of the viewers.
The same would go for reality television shows as well. Usually people would be addicted to these shows because it shows how ordinary people can become famous overnight. This is something that definitely appeals to majority of people.
If one would really take a look at shows these days, they target what the viewers aspire in their lives. The goal of the directors is to make sure that people can relate and immerse themselves in the TV program. This is how they manipulate the viewers.
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