Wednesday, March 18, 2015

The Significance Of Brochure Printing That Is Eco Friendly

By Lelia Hall


Running a business without a sign is like winking to a lady in the dark, your eyes will be closed but she will never know. For the success of any business effective advertising is very vital. Use of brochures have been a major tool of disseminating information of services and products provided by a company or an institution. With the current high environmental concern, the advertising industry has revolutionized to be able to join the environmental friendly industries in the world. This has prompted the emergence of brochure printing that is eco friendly.

The main goal of this type of business orientation has been to promote sustainable environmental conservation and be able to attain customer satisfaction by providing them with the best products and quality of service. But too many of us at the back of our mind may linger questions. What exactly is the activity all about? And what role does it play in conserving the environment.

In general terms of description it entails the introduction of ways of production which are not or less harmful to the environment. Not just in one part but from the process of acquisition of raw materials, down to the processing and implicated to the final product.

There are a lot of technologies invented to help in achievement of the objective. Some of the most the currently practiced are introduction of alternative forms of printing for example waterless and the recycling of papers. Use of these technologies have had a marvelous impact both to the environment and the various companies that have managed to practice green production.

A large percentage of companies use printing press that run on toxic chemicals and use over 25,000 gallons of water per month. With the adoption of waterless printing technology you eliminate the production of dampening solutions which in turn result to lack of emission of hazardous volatile organic compounds (VOCs) if using alcohol. Also there are no waste water generated or fountains.

Paper recycling is has also been an important factor in the production of eco-friendly brochures. Paper manufacturing has great impacts environmental impacts both upstream, where materials are acquired and processed, and downstream, where waste disposal processes occur. This begs the question, how has recycling been able to reduce these impacts?

Recycling paper has been on the lead to save trees. Statistically it has been shown recycling a ton of papers automatically saves slightly more than two tons of wood. Which when translated to the global view, recycling half the annual world paper needs would avoid the harvesting of 20 million acres of forested land.

It also reduces landfill usage. Statistically it is shown that recycling a ton of paper do away with 3 cubic meters of waste. Putting into consideration papers there decompose to release methane gas which is among the listed greenhouse gases.

The entities practicing eco-friendly production of brochures gain a lot from the practice. Putting into consideration the current high demand of eco-friendly products and advertisements, it increases their market base for clients. Companies which practice it also say it has aided them in improving the brochures quality and also more effective in meeting their delivery time.




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