Wednesday, January 14, 2015

Sustainable Digital Printing In An Overview

By Kristen Baird


Over several years ago, printing practices has experienced changes which can be traced from the fashion buzzwords to the present life facts. Most of the modern day clients to opt the sustainable digital printing methods ranging from biodegradable ones to recyclable stocks. Surveys conducted recently have suggested majority of consumers preferring consumption of eco-friendly services and products.

On fair grounds, the printing industry also has drawbacks. It is estimated that an exceeding 45 trillion pages get printed annually. Out of this great number of prints, a third of it does not get consumed due to their faster obsolete nature which makes them irrelevant. In order to take care of the environment, solving this situation may be printing materials that are stunning and smart, exciting and emotional and above all making them to really matter.

Being sustainable simply means that one works in a manner that will yield the successes of today while also eliminating problems that may arise in the future. Sustainable printing puts into consideration the aspects of the process of design and printing rather than typically opting for the soy inks and recycled papers. It may involve how your project is designed, location of vendors and resources, energy consumed and the daily running of business activities.

While making your print materials designs and plans, you can adopt the following tips to make your activities more useful. Ensure that your materials of choice are renewable, recyclable and biodegradable. Thought this sounds very obvious, it is still vital to ensure you keep sight of role played by your project materials. Inks based on vegetables normally are free of heavy metals, are produced in safe and sound environments and have minimal post-consumer waste.

The size and weight issue. Ensure that you reduce on the amounts of paper and extra materials that get used through designing pieces which are smaller. It is very much possible to save significant amount of inputs without necessarily comprising the integrity of the output. Lightweight products are also known to cut down on carbon emissions in addition to making shipping costs more efficient.

Re-packaging the packaging. Consider packaging options that can be made into other uses which may be interesting and functional. An example on this is whereby a baby stroller firm can include a guideline that is printed on each box giving instructions to consumers on methods they can turn the packaging into different products like the bulb holders or even chairs.

Making it modular. This is a process of making custom solutions with materials that are prefabricated or standardized. These modular designs boast of not only being easier to recycle but they also get easier in updating and repairing making them have longer shelf life. Manufacturing and shipping them is also more efficient thus reducing their consumption of energy throughout their life cycle.

Taking note on the type. As you print, it is prudent to not only consider the ink but also the choice on font. There are fonts which are much easier to read and stylish in addition to them being much more efficient on ink compared to other available fonts.




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