Friday, May 23, 2014

A Sustainable Digital Printing Insight

By Minnie Whitley


Over the last few years, the public awareness has been taken hold of by the issues regarding sustainability. Just like other processes in industries, printing takes in energy and resources and later releases waste as by products. In this matter need to reduce the consequences of the procedures and ensure a sustainable digital printing is maintained will be worth of putting in mind.

The printing industry has come under scrutiny to adopt practices that are environmentally friendly especially as the buyers are becoming shrewd about giving support to suppliers and providers of services who have been eyeing on sustainability. The electronic media is now considered to be more sustainable than both the print and paper hence helping to continue in driving the attention away from it.

A point to put into consideration when it comes to production process is that neither digital nor offset can claim the utmost environment friendly. Offset has struggled to clean up its results of hazardous chemicals and cutting down the production of waste yet still the digital still can raise issues regarding some of the consumables involved especially the inkjet which has concerns on its ability to be recycled. In fact most forms of printing have an impact on issues that concern the environment.

Digital has the advantage of being in a better position to remove waste, do away with the paper consumed during production and also be able to print in very short targets that get into the hands of the interested recipient. Unlike the mass print and distribute strategy of conventional that consequences in a lot of prints going into waste.

Over the past couple of years, environmental concerns were a matter of coming to terms with the laws and principles of the country. Currently this has changed in many ways as interventions by the government has been unsuccessful in keeping up public demands, print customers and also their desires that have resulted to the industry adapting to environmental sustainability.

For a very long time the printing industry has been accused on issues concerning the environment. The printers for a long time as a result of solvent emission has had to comply with regulations on environment, contamination of ground water by effluent, waste paper among various other products that involve composite industrial chemicals and metals that are toxic that in most cases are collected and taken to plants that provide specialized treatment.

In a survey conducted in March 2011 to determine whether people perceived digital method being more environmentally friendly than the conventional printing, found out that the majority of the respondents preferred the digital one being friendlier than offset. They picked it on the basis that it prints only the amount that is required.

Sustainability being in frequent cases being a reaction to the needs of the client can also be used proactively to differentiate a single print firm from the other. A sustainable operation is usually in most circumstances a sustainable practice.




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